LearnDash itself has a cart and you can rely only on LearnDash to sell your courses. But using WooCommerce with LearnDash is going to give you a lot of essential features you might miss otherwise.
You can integrate it with more payment gateways
LearnDash itself has integration for a couple of payment gateways like PayPal. What if you are looking to use a different payment gateway? What if your payment gateway isn’t directly supported by LearnDash? WooCommerce will definitely save you in similar cases.
WooCommerce has gain tremendous popularity since it was released in around 2013. It has made almost every major payment gateway to build an integration for WooCommerce. No matter if you want to use a local payment gateway or a plugin with a lot of fame, you won’t need to do custom coding to integrate it to sell your courses.
It proves to be highly reliable
What if the user has made a payment and it’s not recorded due to a plugin conflict? Wocommerce has been programmed to be highly reliable in similar scenarios. It use great coding standards to avoid plugin conflicts and even in all other cases it will always be keeping a record of the payment in the WordPress database.
Sometimes there are chances that WooCommerce may conflict with a third party plugin. Even in such a scenario, a simple Google search can resolve your issues.
It integrates with your favourite CRM
LearnDash itself integrates with a few CRM tools. If you want to use any other CRM you can count on WooCommerce for the integration.
Being highly popular, WooCommerce has been centre of attention for every CRM application. Every CRM company invests into a WooCommerce integration to bring in more customers to their software.
Cart Abandonment Tracking
Many people aren’t aware of the importance of this particular feature, by using cart abandonment tracking you can convert a lot of potential users to sales.
At the time of writing this article cart abandonment isn’t present in Learndash. On the other hand there are a lot of options for tracking cart abandonment with WooCommerce. You can use your CRM or a third party plugin to track lost sales and can create campaigns to convert them.
In depth reporting and analytics
LearnDash has a basic reporting feature and if you want a bit of more details you can always settle for propanel. Still LearnDash isn’t providing enough analytics to their users.
With WooCommerce and another integration you can track way more data and may get highly in depth analytics. You can get metrics like.
- Conversion rate
- Sales growth
- Average order value
- Best performing products
- Number of add to cart vs removed from cart ( Cart abandonment ratio )
- Best performing landing page
And these are just a few, you can collect way more helpful metrics and further use them in increasing sales.
WooCommerce is a specialised cart tool focusing only on providing better user experience for eCommerce. It has a lot of features that you might miss while using LearnDash. With WooCommerce you can sell courses in different pricing based upon location or may decrease price in case of purchase of bulk quantity.
These are just a coupe of features, you can find a WooCommerce extension if you want any uncommon feature.
WooCommerce has a huge amount of dedicated third party resources and you can find any solution just with a single Google search. Doesn’t matter if you want to learn to use it or want to fix a bug, chances are someone already faced the issue and posted the fix on their site.
Third party integrations
What if you want to use an Affiliate plugin? What if you want to integrate another plugin in sync with your site? WooCommerce comes very handy in this case as well.
Major WordPress plugin owners build their plugins while keeping WooCommerce in their mind. You can integrate WooCommerce with all major third party plugins.
You can’t sell course bundles with LearnDash alone. On the other hand, if you are using WooCommerce you can easily associate multiple courses with a single purchase.
Sell Group Courses
LearnDash itself has groups, but there is no way to sell them automatically. Coupled with Uncanny groups, you can use LearnDash to sell group courses, sell courses based upon number of seats etc.
Most of the people with no knowledge of WooCommerce must be wondering about the price of WooCommerce. The great news is, WooCommerce is 100% free with no hidden costs.
If you want to sell subscriptions with WooCommerce, it’s not a core feature of WooCommerce. You may have to pay for an extension to add this particular feature to WooCommerce. For its core features, there are no costs at all.
Drawbacks of using WooCommerce with LearnDash
Enough about the features and good things about WooCommerce. It still has a few drawbacks you must keep in mind before using it. I am going to quickly list them for you. None of them is a deal breaker, but I just wanted every reader to know it.
- It requires some technical competence to set it up perfectly. You will have to go through a small learning curve in order to effectively use this plugin.
- When using WooCommerce with LearnDash, you will have to do a couple of extra steps when selling each course. They don’t take a lot of time to do, but still you will have to create a product against each course or a group of courses and will have to link them correctly with WooCommerce.
- As I told earlier, WooCommerce itself is completely free. Yet it doesn’t have built in integration for selling subscriptions. The good news is they have an official extension for that, but it comes with a price tag.